Wella For over 130 years, Wella has been delivering innovations and services that enable hairdresser’s creativity. Wella is a global leader in professional color with their Koleston Perfect ME+ line being the first professional hair color brand to feature breakthrough technologies; including more balanced color results with natural depth and shine, patented technology that leaves guests up to 60x less likely to develop a new allergy to hair color and boasts up to 100% gray coverage.
Take Home Products:
R+Co is a collective of some of the most forward-thinking, rule-bending hairstylists in the business. They are a think tank of top editorial and salon stylists and educators—with a combined century of hairdressing knowledge and experience—and make sure to have more than one viewpoint on everything they do.
R+Co is about an experience. The packaging and fragrances were designed to enhance that experience and evoke a feeling, place, style or attitude. You’ll know just by looking at a bottle or tube what a product is meant to do, and the subtle yet sophisticated fragrances—meant for both men and women.
R+Co products are formulated without parabens, sulfates (SLS or SLES), mineral oil and petrolatum. They are all vegetarian, cruelty-free, gluten-free and color-safe.
Olaplex:Olaplex’s simple three-step process includes a patented active ingredient that works on a molecular level to seek out broken bonds in the hair that are caused by chemical, thermal, and mechanical damage. You can use Olaplex to restore compromised hair, or add it to another service to provide the ultimate breakage insurance.
Pureology:Pureology was born in California in 2001, with a simple but powerful idea: to create the very best products for color-treated hair. They led the way in creating products made with purity and good health in mind, and pioneered the “no nasties” movement with ZeroSulfate® shampoos and 100% vegan formulas. Their signature aromatherapy fragrances give every Pureology user an indulgent experience while protecting their hair color.
Brazilian Blowout:Brazilian Blowout is the only smoothing treatment asked for by name. Through the use of breakthrough bonding technologies, these customizable smoothing treatments actually improve the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle.